Q&A - question re. programmes by Dewsbury unreg

Posted: 29/7/2010 at 12:46:57, 56 views.

Regarding the tizzy on here last night about the missing answer…

If it wasn’t for the tizzy on here, the question wouldn’t have been in the Q&A published today. James mentioned something about judging whether or not a question was worth answering, and for whatever reason decided that the programme question didn’t fit the bill. I would like to know why, and also what criteria a question must meet for James to decide whether or not it should be answered. Maybe that is a question I should submit for the next Q&A?

Anyway, I am disappointed to learn that the club does not factor in the likelihood of postponed games into its calculations for setting the programme budget. We all know that games get postponed during the winter, so is it not sensible to factor in that for 2 or 3 matches each season we are going to be left with unsold programmes?

I also have to say that this sentence: "To say the programme profitability runs at a loss is not to look at the whole picture of why the loss occured last season." and the subsequent explanation would do any Westminster politician proud. The programme made a loss. Don’t try and twist away from that simple fact. What we need to know is what the club is doing to address that issue for the future. Also, what is the club’s aim for the programme financially? To just break-even? To sell a certain number of copies (percentage) based on the match attendance? To limit the loss to a certain level? If the club aimed to run the programme at a £1000 loss last season, but we kept it down to £600, then that’s fantastic. However if the aim was to generate a £500 surplus, then we have failed - and we need to take steps to ensure it doesn’t happen again.